Conversion Rate Optimization (CRO)

Our CRO-specialised agency can improve your customer journey to increase the value of the average cart, the number of leads or the redirection to your various points of sales or contacts. Falia is a professional CRO agency with a solid conversion track record for the B2B, B2C and eCommerce sectors that benefit from our marketing advice and strategies.

What is CRO?

“Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs.”

blog.hubspot.com

The 3 key elements of Conversion Rate Optimization

No two people are the same, and this is also the case for visitors to a website. A first visitor may come across your site by chance and never make a purchase. A second visitor will show interest in your business sector by visiting your site and may make a purchase in the future. Finally, the last visitor to your site will want to buy what you offer right away.

In CRO, we look at the conversion rate of the last group rather than the overall conversion rate of your site. In fact, by focusing your marketing strategy on visitors who are already interested in your business, “you could obtain more leads from your existing traffic [and therefore you are] more likely to produce better results for your bottom line.” (HubSpot, 2022)

The content of your website is not just about informing and selling to your audience. The keywords chosen to represent your company and your offer have a direct impact on your brand awareness and the visibility of your site. What’s more, your company’s brand and words  can have a “noticeable effect on your CRO.”(blog.hubspot.fr, 2022) Choosing the right vocabulary and emotions to convey to your visitors generates interest and encourages conversion with the right texts and calls-to-action. 

In order to make the right choice, It is always advisable to do SEO and to run using A/B tests to find out where the best opportunities for conversion are.

A/B testing for conversion rate optimisation (CRO) is not limited to written content and word choice. You can also test the design of your page or website to determine which features (such as colours, spacing, alignment or layout) your visitors prefer, making conversion more likely.

The importance of having a website that is easy and pleasant to navigate for your audience should not be ignored. “UX Design, or User (e)Xperience, becomes a powerful ally of CRO. The experience the visitor has on a website will give them confidence, reassurance, and make them want to visit new pages, buy or leave their contact information.” (blog.hubspot.fr, 2022)

No two people are the same, and this is also the case for visitors to a website. A first visitor may come across your site by chance and never make a purchase. A second visitor will show interest in your business sector by visiting your site and may make a purchase in the future. Finally, the last visitor to your site will want to buy what you offer right away.

 

In CRO, we look at the conversion rate of the last group rather than the overall conversion rate of your site. In fact, by focusing your marketing strategy on visitors who are already interested in your business,  “you could obtain more leads from your existing traffic [and therefore you are] more likely to produce better results for your bottom line.” (HubSpot, 2022)

The content of your website is not just about informing and selling to your audience. The keywords chosen to represent your company and your offer have a direct impact on your brand awareness and the visibility of your site. What’s more, your company’s brand and words  can have a “noticeable effect on your CRO.”(blog.hubspot.fr, 2022) Choosing the right vocabulary and emotions to convey to your visitors generates interest and encourages conversion with the right texts and calls-to-action. 

In order to make the right choice, It is always advisable to do SEO and to run using A/B tests to find out where the best opportunities for conversion are.

A/B testing for conversion rate optimisation (CRO) is not limited to written content and word choice. You can also test the design of your page or website to determine which features (such as colours, spacing, alignment or layout) your visitors prefer, making conversion more likely.

The importance of having a website that is easy and pleasant to navigate for your audience should not be ignored. “UX Design, or User (e)Xperience, becomes a powerful ally of CRO. The experience the visitor has on a website will give them confidence, reassurance, and make them want to visit new pages, buy or leave their contact information.” (blog.hubspot.fr, 2022)

Microsoft Clarity Heatmap

Our CRO services

Optimization audit

Before embarking on new conversion tactics and strategies, it is important to assess the current situation. Following our optimization audit, we can discuss and present you with the most effective conversion campaigns (forms, ads, calls-to-action, etc.) and opportunities to optimise your conversion rate.

Analysis reports on your conversion tools

Our clients have full access to their data and performance through the dynamic Google Data Studio (now Looker Studio) dashboard. Thanks to our expertise in marketing data science, you will be able to consult key performance indicators (KPIs) and track the performance of your conversion strategies and your return on investment (ROI), regardless of the channel where the CRO (Conversion Rate Optimization) has been implemented.

A/B testing to make the right optimization choice

Thanks to Google Optimize, you can run A/B tests to learn more about the behaviour of your website visitors: Which button is clicked more between "contact" and "request a quote"? Should my contact form be higher on my homepage or stay where it is? Through A/B testing, you will be able to optimise your website's conversion rate according to what is more effective for both your marketing objectives and your target audience.

Landing pages designed for conversion

Landing pages are a crucial element of online conversion campaigns. Whether it's a Google Ads campaign, Facebook advertising or an email marketing campaign, we can set up the right landing page to optimise your conversion rate.

Conversion rate optimization (CRO)

Our CRO (Conversion Rate Optimization) experts can help you with the development and execution of your conversion rate optimization strategy. Consult our CRO experts and evaluate our service offering.

A comprehensive and coherent marketing strategy

At Falia, we offer comprehensive services to implement a coherent marketing strategy that includes CRO, SEO, Google advertising and social media expertise as well as training and coaching specific to your strategic and marketing objectives.

Reach your business goals faster

By optimising the conversion rate of your website and campaigns with landing pages, calls-to-action and user-friendly forms, you can quickly track the effect of changes in marketing strategies on your dashboard and effectively achieve your business goals.

Know your customers better and better target your potential customers

Thanks to our optimisation audit, the various A/B tests we can set up and the monitoring of the data through the dashboard, you’ll be able to better understand and know your customers and the users of your website. We will then be able to launch the necessary tools to optimise your conversion rate.

Contributing to the growth of your business

Whether your business goals involve growing your revenue or your customer base, our team of experts will take them into account when implementing conversion rate optimization strategies and when monitoring performance through data reports and your dynamic Google Dashboard.

Testimonials

What our customers say

paul-koufalis
“Nous avons confié à Falia la refonte de notre site web et un mandat SEO afin de nous positionner en première position ou dans le trop 3 sur des mots clés très prisés aux États-Unis, au Canada, en Australie, en France et ailleurs dans le monde. Notre site web WordPress est efficace dans la mesure où il génère des téléchargements d'application en et des « leads » pour notre SaaS dédié aux grandes entreprises dans un marché de niche.”
Paul Koufalis
Président, White Star Software
marie-eve-ducharme-1000x667-1
Nous utilisons les services de marketing numérique gérés B2B de Falia depuis 6 ans. Nous avons accès aux plus récentes technologies en en marketing web en plus de compter sur une expertise de pointe en SEO, SEM, en optimisation de la conversion, en automatisations marketing, en science des données et j'en passe. Clairement, nos investissements en marketing numérique génèrent de la croissance pour notre organisation."
Marie-Ève Ducharme
Directrice ventes, marketing et relations clients, MS Solutions
sebastien-abrieu
"Falia a réalisé 2 boutiques Shopify pour mes entreprises et les gère entièrement depuis leurs mises en ligne. Falia s'occupe de la publicité Facebook et Instagram, du marketing par courriel et des automatisations, elle s'occupe de la gestion des médias sociaux et même d'une partie de notre service à la clientèle. J'aime avoir accès à ma propre équipe chez Falia pour lancer de nouvelles campagnes facilement à chaque semaine."
Sébastien Abrieu
Entrepreneur, Shack.fan et KOLL

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Why entrust your CRO to Falia?

  • Get and implement a comprehensive and consistent marketing strategy with a clear action plan designed for your reality and conversion goals.
  • With your marketing strategy now in place, reach your business goals faster with the various tactics and tools that target quality conversions!
  • Implementing CRO strategies will allow you to better understand your customer base and target your potential customers with the data you obtain on your website user behaviour.
  • The benefits you will gain from CRO (Conversion Rate Optimization) will contribute to the growth of your business by increasing your conversions and revenues.

Our articles on CRO and digital marketing