Web analytics can give you a lot more than just statistical information. Start identifying prospect organizations searching for what you have to offer, and the leads that are returning to your website.
Keep on top of important lead activity and channel notifications to your sales team so that they can focus on engaged leads.
You wouldn’t open a high street store with no sales staff. Answer visitor’s questions while they’re on your website and help them become customers.
When you’re not available to chat with customers, have your chat system convert chat questions into email conversations.
Never drop a sales opportunity by making certain that conversations are managed and assigned effectively.
Get a lead activity report and spreadsheet emailed to you to make certain you never miss important lead activity.
Landing pages are a power house for converting website visitors into leads, offering content in exchange for contact details so that you can keep in touch. Use them!
Email is simply the most effective way to keep in touch with your leads. Use follow up nurture campaigns to keep your leads interested, educated and coming back for more.
Everyone understands the importance of getting good search results positions for your webpages. Track your search results positions and improve them.
Stay on top of your leads, get them all saved into a CRM, track their individual website and email marketing activity, score them based upon their behaviour.
Don’t repeat questions for your leads when they see multiple web forms or landing pages. Use progressive profiling to ensure that you are always asking the next most important question. Whichever form or landing page they complete.
Don’t just send the same messages to your entire database! Increase the effectiveness of your marketing messages by using segments to offer your leads the things they actually want, based upon who they are, where they are and their sales stage.
Use email marketing that allows you to easily personalise your messages based upon those customer segments.
Everyone has a sales funnel. Work yours harder by using your lead’s behaviour to automatically put them in the right sales funnel stage, then follow up in the best way for that sales stage.
Get a simple view of where all of your leads are in your sales funnel. Then focus on moving them on to becoming customers.
Make your sales team’s life easier and more productive. When your lead gets into a sales ready stage send your sales team a notification to keep them focused upon educated, qualified leads.
An overview of the Active Campaign marketing system that outlines major features and aims to illustrate how the components are used together in order to turn website visitors into customers.
Falia is a Active Campaign Agency Partner. Get the most of Active Campaign with our experts. Let’s schedule a call and determine how your business can benefit from Active Campaign.